Gucci HK Digital Campaign
Bazaar Museum 

One of the major campaigns I am in charge of during my time with SCMP Hearst and below are the entitlements of the campaign 

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This is a digital campaign for Gucci Hong Kong on Harper's Bazaar HK to kick start the celebration of the 100 anniversary of Gucci. This goal of the campaign is to draw audiences to discover and sign up for the Gucci exhibition - "Gucci Garden Archetypes" which happens in July 2021 in Hong Kong as well as to uncover the brand story with an introduction of the major campaigns of Gucci under the lead of their creative director, Alessandro Michele in the past 6 years.